Bonus

Resources

Introduction


Talk to Real People

Be Your Own Customer

Beware of Red Teams or Problem Lists


Understand Incentives & Risks


Know the Consequences


Understand Why


Try the Normal Way First


Relax Fixed Constraints


Set Your North Star


Use the Power of Visual Design

Show the Hard Numbers

Find Your Paperclip

Delivery Is the Strategy

  • Nudge by Cass Sunstein and Richard Thaler

Give Real Demos

Make the Bureaucracy Work For You

Strangle the Mainframe

Cultivate the Karass


Give Credit Liberally

Make Your Job

Use the Bureaucracy Against Itself

Don’t Waste a Crisis

Play the Long Game